A dedicated Google Ads specialist for your business.
I help small and medium-sized businesses get more customers with Google Ads. I set up new accounts, fix ads that are not working, and handle the daily work. You get real results without having to worry about how it works.
I help small and medium-sized businesses get more customers with Google Ads. I set up new accounts, fix ads that are not working, and handle the daily work. You get real results without having to worry about how it works.
How it works
Steps to better
ad performance.
Step 1
Book an audit or call
Pick an in-depth 60-minute audit or a free discovery call. We review your numbers together and map out clear, practical advice built around your business goals.
Step 2
Find what needs fixing
We find where your money is being wasted and decide what to do first. You get a clear, simple list of fixes whether you need a fresh rebuild or ongoing help.
Step 3
Turn clicks into sales
We stop paying for bad search terms, fix broken tracking, and launch clean ads. Your daily ad budget starts working directly to bring in real paying customers.
Step 1
Book an audit or call
Pick an in-depth 60-minute audit or a free discovery call. We review your numbers together and map out clear, practical advice built around your business goals.
Step 2
Find what needs fixing
We find where your money is being wasted and decide what to do first. You get a clear, simple list of fixes whether you need a fresh rebuild or ongoing help.
Step 3
Turn clicks into sales
We stop paying for bad search terms, fix broken tracking, and launch clean ads. Your daily ad budget starts working directly to bring in real paying customers.
Step 1
Book an audit or call
Pick an in-depth 60-minute audit or a free discovery call. We review your numbers together and map out clear, practical advice built around your business goals.
Step 2
Find what needs fixing
We find where your money is being wasted and decide what to do first. You get a clear, simple list of fixes whether you need a fresh rebuild or ongoing help.
Step 3
Turn clicks into sales
We stop paying for bad search terms, fix broken tracking, and launch clean ads. Your daily ad budget starts working directly to bring in real paying customers.
ABOUT ME
The face behind the campaigns.
Hi, I'm Elbert. I'm a Google Ads specialist based in Barcelona, working directly with business owners to cut wasted spend and turn clicks into actual profit. My background started in technical SEO and content strategy.
That foundation shapes how I manage paid search today. Rather than just tweaking bidding settings, I look at the intent behind search terms, write ad copy that speaks to real people, and make sure landing pages actually convert visitors into paying customers.
Having lived and worked across Europe and Asia, I bring a calm, straightforward, and detail-focused approach to paid ads. When we work together, you get direct access to me and someone who keeps a close eye on your margins. When I step away from my desk, I'm usually out on the mountain trails with my camera.
WHY ME
Why work with a
dedicated specialist?
Marketing agencies
Handed off to junior staff you never met
Copied setups that run on autopilot
Surprise fees and long lock-in contracts
Reports full of numbers like views and clicks
Slow replies through account managers
Budget lost on bad clicks and searches
Elbert van der Waal
Elbert van der Waal
You work directly with me every time
Custom campaigns built around your exact goals
Clear, flat pricing with no tricky contracts
Focus on actual sales, calls, and new leads
Fast, direct answers whenever you need help
Constant checks to stop wasted ad spend
WHAT I CAN DO
Ways I can drive profitable return on ad spend.
Ways I can drive profitable
return on ad spend.
Stop paying for wasted clicks
Most ad accounts lose money on searches that never convert into paying customers. I build tightly focused campaigns that reach real buyers and block irrelevant searches from day one.
Reliable, honest tracking
Hands-on human management
Clear, jargon-free reporting
0.1M+
0.1M+
Managed ad spend
0.0M+
0.0M+
Ad spend managed
0%
0%
Wasted spend cut
0%
0%
Wasted ad spend cut
10+
10+
Accounts optimized
0+
0+
Accounts optimized
Stop wasted clicks
Most ad accounts lose money on searches that never convert into paying customers. I build tightly focused campaigns that reach real buyers and block irrelevant searches from day one.
Accurate, honest tracking
You need to know which ads generate actual revenue, not just website visits. I set up clean conversion tracking so Google focuses your budget on real sales and qualified inquiries.
Senior specialist help
No automated autopilot, and no passing your account to junior assistants. A dedicated specialist manages, reviews, and improves your campaigns every single week and analyses the data.
Clear, simple reporting
I don't send 30-page PDF decks filled with clicks and impressions that don't pay the bills. You get a direct, easy-to-read breakdown of what you spent, the cost per customer, and the real revenue.
Tools
Making all your tools talk to each other.
Making all your tools talk to each other.
Whether you run an online store, collect inbound leads, or track calls, I link your systems directly to your ad account. When your data syncs properly, Google learns who actually converts, cutting out wasted budget on the wrong clicks.
Whether you run an online store, collect inbound leads, or track calls, I link your systems directly to your ad account. When your data syncs properly, Google learns who actually converts, cutting out wasted budget on the wrong clicks.
Plans
Flexible options for every stage of your business.
Google Ads account audit
€95
€95
One-time fee
A live 60-minute screen share to review your account. We find where you are losing ad spend and make a simple, prioritized list of direct fixes so you can stop wasting your budget right away.
60-minute live screen share call over Google Meet
Find searches wasting money and cut useless clicks fast
Check tracking to make sure sales are recorded properly
Clear, prioritized list showing what to fix in your ads
Call recording and written action notes sent right after
Call fee credited toward your first month of management
Google Ads management
POPULAR
€350
€350
Starting / month
I manage and optimize your ad account personally every week. Your budget is watched closely to bring in real paying customers and protect your profit margins. No outsourcing to juniors, ever.
No long-term contracts. Cancel whenever you want.
Handled personally by a senior specialist, never passed off
Weekly check-ins to tweak bids and focus on best sellers
Regular search term cleanups to block useless ad clicks
Simple monthly summary showing spend, leads, and sales
Clear, fixed monthly fee tiers based on your actual budget
One-time account setup or rebuild
€500
€500
From
A complete, fresh build of your Google Ads account built for real profit. Every campaign, search phrase, and sales tracker is set up cleanly from day one so your budget never goes to waste.
Fresh account structure built around your profit margins
Sales and lead tracking set up properly before launching
Pre-loaded blocklists to stop paying for bad searches
Clear ad text written to bring in real, paying buyers
Competitor research to target searches that actually buy
2 full weeks of daily checks after launch to ensure success
Google Ads account audit
€95
€95
One-time fee
A live 60-minute screen share to review your account. We find where you are losing ad spend and make a simple, prioritized list of direct fixes so you can stop wasting your budget right away.
60-minute live screen share call over Google Meet
Find searches wasting money and cut useless clicks fast
Check tracking to make sure sales are recorded properly
Clear, prioritized list showing what to fix in your ads
Call recording and written action notes sent right after
Call fee credited toward your first month of management
Google Ads management
POPULAR
€350
€350
Starting / month
I manage and optimize your ad account personally every week. Your budget is watched closely to bring in real paying customers and protect your profit margins. No outsourcing to juniors, ever.
No long-term contracts. Cancel whenever you want.
Handled personally by a senior specialist, never passed off
Weekly check-ins to tweak bids and focus on best sellers
Regular search term cleanups to block useless ad clicks
Simple monthly summary showing spend, leads, and sales
Clear, fixed monthly fee tiers based on your actual budget
One-time account setup or rebuild
€500
€500
From
A complete, fresh build of your Google Ads account built for real profit. Every campaign, search phrase, and sales tracker is set up cleanly from day one so your budget never goes to waste.
Fresh account structure built around your profit margins
Sales and lead tracking set up properly before launching
Pre-loaded blocklists to stop paying for bad searches
Clear ad text written to bring in real, paying buyers
Competitor research to target searches that actually buy
2 full weeks of daily checks after launch to ensure success
Google Ads account audit
€95
€95
One-time fee
A live 60-minute screen share to review your account. We find where you are losing ad spend and make a simple, prioritized list of direct fixes so you can stop wasting your budget right away.
60-minute live screen share call over Google Meet
Find searches wasting money and cut useless clicks fast
Check tracking to make sure sales are recorded properly
Clear, prioritized list showing what to fix in your ads
Call recording and written action notes sent right after
Call fee credited toward your first month of management
Google Ads management
POPULAR
€350
€350
Starting / month
I manage and optimize your ad account personally every week. Your budget is watched closely to bring in real paying customers and protect your profit margins. No outsourcing to juniors, ever.
No long-term contracts. Cancel whenever you want.
Handled personally by a senior specialist, never passed off
Weekly check-ins to tweak bids and focus on best sellers
Regular search term cleanups to block useless ad clicks
Simple monthly summary showing spend, leads, and sales
Clear, fixed monthly fee tiers based on your actual budget
One-time account setup or rebuild
€500
€500
From
A complete, fresh build of your Google Ads account built for real profit. Every campaign, search phrase, and sales tracker is set up cleanly from day one so your budget never goes to waste.
Fresh account structure built around your profit margins
Sales and lead tracking set up properly before launching
Pre-loaded blocklists to stop paying for bad searches
Clear ad text written to bring in real, paying buyers
Competitor research to target searches that actually buy
2 full weeks of daily checks after launch to ensure success
Not sure which plan
to choose?
Book a free 15-minute discovery call to find out which plan fits your advertising goals.
CLIENT REVIEWS
What my clients say.
What my clients say.
"Direct communication without the account manager bottleneck. Having a senior specialist personally manage our budget gave us total confidence."
Aisha Kamara
Ops Lead at Corebit
"The audit paid for itself in two weeks. Found hundreds in wasted monthly spend that our previous agency completely missed."
Daniel Park
Founder at Aerix
"Cleaned up our negative keywords and fixed our GA4 tracking. The quality of inbound leads improved almost overnight."
Sarah Mitchell
Product Lead at Lumen Labs
"Restructured our Shopping campaigns around true product margins. Wasted ad spend dropped immediately while our overall return went up."
Emma Larsson
Head of Marketing at Driftwave
"Rebuilt our campaign architecture from scratch. Lowered our cost-per-acquisition within 30 days while keeping lead volume steady."
Tom Eriksson
Growth Lead at Corebit
"Stopped our budget from burning on broad, irrelevant search terms. Inbound quote requests are sharper and convert much higher."
Priya Nair
People Ops at Aerix
"Untangled our broken conversion tracking and streamlined our search structure. We finally know which campaigns actually drive revenue."
Marcus Webb
Operations Manager at Lumen Labs
"Direct communication without the account manager bottleneck. Having a senior specialist personally manage our budget gave us total confidence."
Aisha Kamara
Ops Lead at Corebit
"The audit paid for itself in two weeks. Found hundreds in wasted monthly spend that our previous agency completely missed."
Daniel Park
Founder at Aerix
"Cleaned up our negative keywords and fixed our GA4 tracking. The quality of inbound leads improved almost overnight."
Sarah Mitchell
Product Lead at Lumen Labs
"Restructured our Shopping campaigns around true product margins. Wasted ad spend dropped immediately while our overall return went up."
Emma Larsson
Head of Marketing at Driftwave
"Rebuilt our campaign architecture from scratch. Lowered our cost-per-acquisition within 30 days while keeping lead volume steady."
Tom Eriksson
Growth Lead at Corebit
"Stopped our budget from burning on broad, irrelevant search terms. Inbound quote requests are sharper and convert much higher."
Priya Nair
People Ops at Aerix
"Untangled our broken conversion tracking and streamlined our search structure. We finally know which campaigns actually drive revenue."
Marcus Webb
Operations Manager at Lumen Labs
"Direct communication without the account manager bottleneck. Having a senior specialist personally manage our budget gave us total confidence."
Aisha Kamara
Ops Lead at Corebit
"The audit paid for itself in two weeks. Found hundreds in wasted monthly spend that our previous agency completely missed."
Daniel Park
Founder at Aerix
"Cleaned up our negative keywords and fixed our GA4 tracking. The quality of inbound leads improved almost overnight."
Sarah Mitchell
Product Lead at Lumen Labs
"Restructured our Shopping campaigns around true product margins. Wasted ad spend dropped immediately while our overall return went up."
Emma Larsson
Head of Marketing at Driftwave
"Rebuilt our campaign architecture from scratch. Lowered our cost-per-acquisition within 30 days while keeping lead volume steady."
Tom Eriksson
Growth Lead at Corebit
"Stopped our budget from burning on broad, irrelevant search terms. Inbound quote requests are sharper and convert much higher."
Priya Nair
People Ops at Aerix
"Untangled our broken conversion tracking and streamlined our search structure. We finally know which campaigns actually drive revenue."
Marcus Webb
Operations Manager at Lumen Labs
FAQ
You have questions.
I have answers.
I have answers.
Is ad spend included in your management fees?
No. Your ad spend is paid directly to Google via your own credit card and billing profile. My fee covers my time, strategic execution, weekly campaign tweaks, and ongoing search term cleanups. You keep 100% control over your ad budget, and there are never hidden markups on what you spend with Google.
Do you require long-term contracts?
No locked-in contracts. Monthly management runs month-to-month. I earn your business through actual profit and lower acquisition costs, not by trapping you into a 6-month agreement. You can pause or cancel anytime with a simple notice.
What is the difference between the three plans?
1-on-1 Strategy Call (€95): A 60-minute live screen share to find where you are losing ad spend and outline clear, immediate fixes. Account Setup / Rebuild (€500): A complete, ground-up build of fresh campaigns, negative blocklists, and tracking tags ready to launch. Monthly Management (€350/mo): Weekly hands-on optimization, bid adjustments, search cleanup, and margin protection to scale results over time.
Can the audit fee be applied to monthly management?
Yes, 100% of it. If you decide to move forward with Monthly Management within 14 days of our call, the entire €95 consultation fee is credited directly toward your first month's invoice. It makes the call completely free if we decide to partner up.
Will I maintain ownership of my Google Ads account?
Completely. Your Google Ads account, conversion tracking, and historical data belong exclusively to you. You simply grant me manager access so I can work inside it. If we ever stop working together, everything built inside your account remains yours to keep.
How much monthly ad spend do I need to see results?
For most small businesses and service providers, a realistic starting ad spend is between €1,000 and €2,000 per month. Spending less makes it difficult to gather enough conversion data quickly. With this budget, we can test searches, dial in bids, and get a clear picture of your cost per customer without burning money.
Is ad spend included in your management fees?
No. Your ad spend is paid directly to Google via your own credit card and billing profile. My fee covers my time, strategic execution, weekly campaign tweaks, and ongoing search term cleanups. You keep 100% control over your ad budget, and there are never hidden markups on what you spend with Google.
Do you require long-term contracts?
No locked-in contracts. Monthly management runs month-to-month. I earn your business through actual profit and lower acquisition costs, not by trapping you into a 6-month agreement. You can pause or cancel anytime with a simple notice.
What is the difference between the three plans?
1-on-1 Strategy Call (€95): A 60-minute live screen share to find where you are losing ad spend and outline clear, immediate fixes. Account Setup / Rebuild (€500): A complete, ground-up build of fresh campaigns, negative blocklists, and tracking tags ready to launch. Monthly Management (€350/mo): Weekly hands-on optimization, bid adjustments, search cleanup, and margin protection to scale results over time.
Can the audit fee be applied to monthly management?
Yes, 100% of it. If you decide to move forward with Monthly Management within 14 days of our call, the entire €95 consultation fee is credited directly toward your first month's invoice. It makes the call completely free if we decide to partner up.
Will I maintain ownership of my Google Ads account?
Completely. Your Google Ads account, conversion tracking, and historical data belong exclusively to you. You simply grant me manager access so I can work inside it. If we ever stop working together, everything built inside your account remains yours to keep.
How much monthly ad spend do I need to see results?
For most small businesses and service providers, a realistic starting ad spend is between €1,000 and €2,000 per month. Spending less makes it difficult to gather enough conversion data quickly. With this budget, we can test searches, dial in bids, and get a clear picture of your cost per customer without burning money.